"Productive Lake" showcases an innovative blue economy strategy in Lake Maracaibo, Venezuela, aiming for sustainable development through the conscious use of natural and energy resources. It focuses on strengthening local capacities, encouraging the integration of knowledge, business clusters, and technological development, under environmental sustainability principles. Through the collaboration of communities, governments, universities, and professionals, respect for traditional knowledge is promoted. Challenges include the need for an adequate legal framework and long-term effort coordination. However, tangible benefits are already evident in the form of economic diversification and quality of life improvement, serving as a model to follow.