Production linkages and short circuits: innovations in production and marketing schemes for family farming

The project had a methodological contribution and an empirical one for the design of public policies in marketing strategies for family farming. Some recommended characteristics for the design of public policies are: the organization of producers, the leadership to initiate and sustain the experiences, and the relevance of the State as a generator of opportunities for commercialization. 

A document was prepared indicating the advantages and disadvantages of the 10 marketing strategies characterized and evaluated. 490 interviews were conducted on commercialization in family farming, involving producers, consumers, buyers, researchers and policy makers. For approximately 90% of producers, the main marketing channel for their products is the studied SC or PC. On average, 46% of the income of family producers comes from short circuits. 52% of producers participating in PC and 40% of producers participating in SC receive technical advice from the organization in which they participate. For 60% of producers, these forms of marketing have lower transaction costs. 

Ten results dissemination workshops were held involving a total of more than 150 attendees, three exchange tours were conducted with a total of 109 people (38% family producers), and a final international symposium was carried out with 80 participants. Three publications, 10 case study reports and 20 case study data sheets were produced. Presentations were made at six technical meetings, 10 workshops and a final international symposium.