The FONTAGRO project Family Farming, Innovation and Market is producing a series of videos on the different commercial innovations studied.
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We make audiovisual recordings and one of them focuses on the collective marketing experience of the Esperanza Yerbatera Consortium, which brings together cooperatives of family producers of yerba mate from all over the province of Misiones. You will learn more about this soon!
As part of this activity, on December 6, a team of INTA and UNaM researchers - Francisco Rodríguez and Rosana Bogado - together with technicians from the UNaM Transmedia Program of the National University of Misiones - Matías Barrientos, Andrés Cáceres Vigo and Andres Cazzaniga - visited the town of Aristóbulo del Valle in the Misiones province. On this occasion, filmed interviews were conducted with Miguel González and Luis Grezak, responsible for marketing and president of the Consortium, respectively. We also interviewed producers Juan and Miguel Podkowa, members of the CAFICLA cooperative in the town of Salto Encantado. During this working day, an audiovisual recording was made of the production units and in particular of the yerba mate fields of the producers interviewed, the dryer and other facilities of the Caficla Cooperative.
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