The mail goal is the implementation of a catalog of virtual marketing and of incorporation of skills for the management of its participants
The Workshop of Inclusion in the Digital Market was organized by the project of Family Farmers, Innovation and Markets (FONTAGRO) and it is carried out together with the Structural Project “ Marketing and consumption of products of Family Farmers” and the CIPAF from INTA.
The following participated in the opening of the meeting: Francisco Rodríguez, coordinator of the FONTAGRO Project; Juan Ganillo Fernández from the Federal Council of Social Policies; Elsa Yanaje, Director of Marketing in the SAFCI; Rodolfo Pastore, Director of the Economy and Administration Department of the UNQUI; Eva Verde, Director of the Social Economy Secretary from the Ministry of Social Development and Diego Ramilo from the CIPAF, INTA.
The central activity during the meeting consisted in the presentation of the pedagogic proposal of the Workshop, the course objectives and its organization and operation mode.
The Workshop is addressed to producer groups of Family Farmers (AF), business referents of organizations from AF and marketers who sell products from the AF, with the ability and interest in developing a digital marketing strategy.
More than 50 family farmer organizations from all over the country are participating.
